It seems that my re-introduction to blogging post is generating quite the discussion.

In that post, I basically said that it was a waste of time for new writers to keep a blog, and that they should focus on writing fiction instead. Since I’ve stirred up a little controversy, I’d like to elaborate:

Writers are basically small business owners with a product to sell: their words. A blog should really be a sales tool, and I think even beginning writers acknowledge this when they say they blog to “get their name out there”. However, if you’re writing short fiction (or have written an unpublished novel), you are not selling to the public (the people who will be reading your blog), you are selling to editors (who very likely do not read your blog). In any case, a cleverly written blog post will not make them accept a poorly written story. Therefore, writing a great story will sell your work more than writing a better blog. QED.

However, if you DO have a product to sell to the public, as Robert Swartwood pointed out in the comments, now it makes sense to keep a blog. The target audiences are the same. People might read your blog, like your writing, and go out and buy your book. This has been demonstrated time and again by John Scalzi, Cory Doctorow, and Charles Stross (of course, it helps that they all wrote terrific books).

So, from a business point of view, new authors should not write blogs and newly-published authors with novels to sell should.

From a personal point of view, as Deven Atkinson and Suanne Warr mentioned in the comments, if you like keeping a diary, by all means put it on the net. Just be honest with yourself about how much it will really impact your career.

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This entry was posted on Saturday, November 22nd, 2008 at 1:16 pm and is filed under blogging, self-promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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11 Comments(+Add)

1   James Enge    http://jamesenge.com
November 22nd, 2008 at 2:33 pm

I don’t think a blog is usually going to be a great promotional tool. Scalzi’s is, but it’s a decade old–that’s an age of the internet world–and it’s not clear that people who are starting to blog now will ever cast the internet shadow he does. There are a lot more voices crying in that wilderness now.

The stuff I post on my blog is mostly the sort of stuff I would write in my journal, minus the ruminations on specific writing projects and a certain amount of personal angst which wouldn’t be entertaining even to the sort of people who stop and stare at car wrecks. The upside to posting it to a blog is that it’s writing I’d be doing in any case, only this is a way for it to make contact with people, and some interesting conversations result. The downside is the occasional troll, or the more than occasional twinge of “I wish I hadn’t said that”.

2   jordan    http://www.everydayfiction.com
November 22nd, 2008 at 2:39 pm

James,

I think you have it exactly right. Wired Magazine recently said Blogging was dead. Apparently it’s all Twitter and Facebook now.

I intend for this blog to be used the same as yours, but also to become a centralized location for Writers of the Future resources, since I had to look all over the net to find it.

3   RHFay    http://www.azurelionproductions.com
November 22nd, 2008 at 4:04 pm

Well, some people have indeed proclaimed blogging dead. I’ve heard the rumours that Facebook and Twitter are the wave of the future.

However, I still keep getting an increasing number of views of my MySpace blog. Some people are interested in what this poet/artist is up to. And I’ve made some connections, perhaps tenuous at best but still potentially worthwhile ones, through my blogs on various social netowrks.

I’ve already said some of this over at the SFReader forum, but I’ll say it again here as well. I do not believe the selling of your short-form work stops with an editor’s acceptance anymore than promotion of your novel stops when you sign the publisher’s contract.

I am always trying to find new readers, find potential readers via my blogs that might not otherwise be aware of my work, or the markets publishing my stuff.

Obviously, new writers should concetrate their effort on works for submission. And you do need something to promote before you can promote something. However, I think new writers should make an effort to promote their works. And this may mean keeping a blog.

4   Bill Ward    http://billwardwriter.com
November 22nd, 2008 at 5:26 pm

I agree that blogs can be a waste of time for people without a novel, especially if all they are doing is posting their diary online. If they enjoy it, that’s fine, but they shouldn’t expect it to work as a promotion.

I never intended to blog but, since I was using blog software for my site, I sort of backed into it. I look at it not as a way to get a lot of attention, but maybe a way to keep what little attention I do get.

Plus, it is something like an online resume, and editor’s do look at these things (at least, I did). If you are prepared to put some content on the site it can lead to some other writing gigs — I’ll have six book reviews in the BG, purely because my blog reviews demonstrated what I could do.

A simple, clean website should do for anyone up until they sell that first novel, but there are some writing opportunities that blogging can open for you if you happen to be interested in other things — in my opinion it basically comes down to whether you are prepared to blog about more than just yourself.

As far as Facebook and Twitter being the wave of the future — I have no doubt they can reach bigger audiences, but do they actually build a relationship between writer and reader? They seem so superficial. I wouldn’t ignore them, but I don’t see them doing for even a beginning writer what a decent blog could do in terms of holding someone’s attention.

5   RS    http://robertswartwood.wordpress.com/
November 22nd, 2008 at 10:21 pm

I think the definition of “blog” is different for many people. I don’t consider my little slice of the Internet a blog, but I guess that’s what it is. The reason I decided to go with Wordpress instead of Blogspot was I had a chance to make it look more like an actual website, with pages and everything else … the “blog” itself is used mostly to update things regarding my work, or stuff I find interesting and think (and hope) somebody else might find interesting as well.

I agree writers should concentrate more on their own writing — both new and old. The Internet has become a kind of sandtrap that sucks hours of your life away, checking OTHER PEOPLE’S BLOGS, while what you really should be doing is writing. In fact, it makes writing all the more difficult, if you think about it.

I know some writers who have a “blog” but don’t update it regularly — again, it’s more for their web presence, so that if anyone happened to read something of theirs and Googled their name, that person should then be able to easily find them … like Jordan said, it becomes a promotional tool.

Facebook and Twitter? Personally I have no interest, though I’d said the same about “blogging” a year ago … I am doing Goodreads, but that just seems to make more sense as I love to read (as I’m sure everyone else reading this does too).

Something else to keep in mind — I remember reading someplace how an agent had stumbled across something a writer had written (or maybe they had gotten a query and sample chapters but the author had forgotten to add their contact info) and that agent had then tried Googling them and searching everywhere for them … but that author was never found. Again, if he or she had had some kind of web presence, they might have signed with that agent and … well, you can figure out the rest.

So in conclusion (sorry for writing so much), I don’t see having a blog a bad thing for new or old writers, just so they realize that the important thing is that readers and editors care about a great story or novel, not a great blog.

(P.S. Scott Sigler is another writer who used his web presence to his advantage, snagging a book deal with an imprint of Random House.)

6   RS    http://robertswartwood.wordpress.com/
November 22nd, 2008 at 10:25 pm

P.P.S. In an interview a year or two ago Dean Koontz talked about how he tries to avoid the Internet at all costs. He says that many of his writer-friends had slowed in production because they spent too much time surfing the web and whatever else. So that should make you think too — despite how you feel about Koontz’s writing, the man does produce at least two books a year …

7   jordan    http://www.everydayfiction.com
November 23rd, 2008 at 4:15 pm

Thank you guys for your comments. They’ve given me much to think on.

Richard, I agree that it’s nice to get new readers through a blog, but think pragmatic for a minute. Pay yourself for your blogging/forum surfing out of your writing earning. What’s your hourly rate? Mine, I suppose would be under a penny an hour. I’d spit on an employer that offered me that rate.

Bill, As usual, I think you’ve hit the nail on the head. I blog because of the hook that I have, I feel I can attract readers who have never heard of me, but also as a kind of knowledge base. Posts that describe my daily life will be rare; most of my posts will describe writing break throughs.

Robert, my sentiments exactly. Blogging’s fine, so long as it never interferes with your writing time.

8   David M Pitchford    http://fringemonkey.org
November 24th, 2008 at 10:21 am

They’ve been saying poetry is dead for the last . . . 300 years or so. There’s never been more poetry, and there’s never been more poetry published.
How does that fit into blogs? Well, mine was nominated by PoetryBlogRankings com as one of the top 15 for the year. But that was just a plug for my blog, really. The point from that is that the blogsite for PBR lists hundreds of poetry bloggers, and they include Facebook as much as any other ’social networking’ service. You can find ‘blogs’ there from Facebook, MySpace, Wordpress, Blogger, Writerscafe.org, and a number of other places. I think perhaps it’s a matter of definitions; blogs have simply evolved into social networking hubs. How many of us blog in one place and crosspost or import into another? I’ve got Facebook, MySpace, Wordpress (2 blogs), Writerscafe, MyCreativeIntent, and probably something else I’m forgetting. Most of them feed into each other. Each serves a different audience and similar though different purposes.
I don’t think I agree that starting writers should abstain from blogging, but I certainly would counsel them to be rather judicious about it.
As someone recently pointed out to me: “On the internet, everything you say is public and archived forever.”
Peace and/or Good Writing,
David M Pitchford

9   Jordan Lapp    http://www.everydayfiction.com
November 26th, 2008 at 10:14 am

David,

Your blog is simply stunning in its treatment of poetry. Very professional.

You mention Facebook, Blogger, etc. That just compounds the problem. Writers need to chose ONE avenue to focus on. The decision should be simply–the one that nets the most potential readers. If that’s Facebook, then they should concentrate their efforts there.

It’s true about the archived forever bit. Google “caches” pages, so even if I were to, say, delete your comment here on Without Really Trying, a reader could still find it by clicking that “view cached page” link on Google.

10   Jennifer S    
March 18th, 2009 at 1:56 pm

SO many grammarical errors…

11   Jordan Lapp    http://www.everydayfiction.com
March 18th, 2009 at 2:00 pm

Very funny. :)

One Trackback/Ping

  1. Should Beginning Writers Blog? — BillWardWriter.com    Nov 26 2008 / 3pm:

    [...] or ‘hook,’ to blog about. As he remarks in his first post, and elaborates further in a follow-up, his blogging originally fell by the wayside because he didn’t see the point in it — [...]

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